Role of marketing
Marketing uses consumer behavior alot beacause you have to understand your customer to know how to advertise to them. The better you understand your consumer the better you will do in selling your product. One example of marketing that would affect consumer behavior is economic influence. One example economic influence is the willingness the customer has to buy because if he doesnt want the product then they wound buy it. another example is price, if the price is to high thenthe customer wont buy because they think its to expensive and if the price is to low the customer would think the products quality is bad. Another influence is how your customer pays for their food, if they pay with cash or you need to go out and get a credit card receiver. The last economic influence is price reductions like coupons and sales they affect economic influence because you dont make as much money then you would normally.