Culture
Your behaviour is learned from the traditions and values of society. The people around you affect your descions
Social class
Social class influences your consuming behaviour because if you have less money then you cant spend as much money as people with more money on unneceessary products
Reference groups
Reference groups is the groups you are apart of you like the job you work at
Family
Family influences you because they are the people you listen the most to so they would have a great affect on your consuming behaviour
Personal influences
Personal influences is your consuming because of your age, occupations, lifestyle